BIS License Granted for Performance Shoes — IS 15844 Part 2:2023 | R. Kureel Shoes Craft, Model House Road, Jalandhar | Standphill India

Standphill India successfully completed BIS ISI Mark certification under IS 15844 Part 2:2023 for R. Kureel Shoes Craft — a performance footwear manufacturer based at Bank Colony, Model House Road, Jalandhar, Punjab. License number 9900****** was officially granted on August 19, 2024 — making R. Kureel Shoes Craft one of the earliest performance shoe manufacturers in the Model House area of Jalandhar to achieve BIS ISI Mark certification under IS 15844 Part 2:2023. This project is a testament to Standphill India's ability to deliver BIS certification efficiently for footwear craft manufacturers who combine traditional production knowledge with modern quality compliance requirements.

R. Kureel Shoes Craft is a performance footwear manufacturer based on Model House Road, Bank Colony, Jalandhar — one of Jalandhar's most active footwear manufacturing localities. The firm brings strong craft-level expertise to performance shoe production — combining precise construction techniques with the high-volume production demands of today's performance footwear market. With BIS certification under IS 15844 Part 2:2023 becoming an unavoidable market requirement, R. Kureel Shoes Craft proactively pursued ISI Mark licensing — engaging Standphill India to manage the process and achieving license grant on August 19, 2024, ahead of many peers in the same locality.

IS 15844 Part 2:2023 is the Bureau of Indian Standards specification that defines the quality and performance benchmarks for performance shoes — footwear built for athletic performance and sports-specific high-intensity use. The standard sets technically demanding requirements that go beyond basic footwear construction:

- Structural durability of the upper under repeated performance loading

- Sole adhesion under dynamic use — measured under conditions simulating active athletic movement

- Outsole abrasion resistance confirming durability over extended performance use

- Midsole cushioning and energy absorption for performance foot protection

- Flex resistance under high-intensity sole bending cycles

- Accurate sizing and dimensional conformity

- ISI marking and full labelling compliance on all certified performance shoe batches

BIS ISI Mark certification under IS 15844 Part 2:2023 is mandatory for all performance shoe manufacturers in India under the BIS Act, 2016.

Pre-Audit Gap Analysis at Model House Road Facility

Standphill India's consultants conducted a thorough pre-audit inspection specifically designed for R. Kureel Shoes Craft's production setup at Model House Road — assessing the entire manufacturing workflow, in-house quality checks, testing equipment availability, and documentation practices against the IS 15844 Part 2:2023 performance shoe requirements. Every gap was documented and a clear corrective action plan was prepared. Unlike many clients who receive a report and are left to act alone, Standphill India worked directly with R. Kureel's production team to implement all required improvements — ensuring the facility was genuinely audit-ready.

BIS Application and Complete Documentation

Our team took full ownership of preparing the BIS ISI Mark license application — developing a quality manual, process documentation, complete performance shoe product specifications, equipment and machinery details, in-house lab information, and all undertakings required under IS 15844 Part 2:2023 BIS grant criteria. The application was submitted through the BIS portal after thorough internal verification.

Product Testing at BIS-Recognised Laboratory

Performance shoe samples were tested at a BIS-recognised laboratory for all mandatory IS 15844 Part 2:2023 parameters — covering upper durability, sole adhesion, abrasion resistance, cushioning, flex resistance, and sizing accuracy. Standphill India guided sample selection, preparation, and dispatch — and all parameters were cleared on the first submission.

On-Ground BIS Audit Support and License Follow-Up

Standphill India's consultant was present throughout the BIS factory inspection at the Model House Road facility — managing audit documentation, technical responses, and inspector communication. The audit concluded cleanly. Post-audit correspondence with BIS was handled by Standphill India until license 9900****** was officially granted on August 19, 2024 — with a full compliance handover delivered to R. Kureel Shoes Craft on the same day.

Many BIS consulting firms are built for large corporate clients — their documentation templates, audit preparation processes, and communication styles are designed for companies with dedicated compliance teams and large quality departments. Standphill India is different. We work equally effectively with craft-level and small-scale footwear manufacturers — understanding that these units have deep production expertise but may be approaching a formal BIS quality system for the first time.

For manufacturers like R. Kureel Shoes Craft, our approach is hands-on from day one. We do not send a checklist and wait. We visit the facility, understand the actual production reality, build a quality system that genuinely fits the operation, and prepare the team for the BIS audit in a way that is practical and achievable. The result — as seen in this project — is a successful license grant on the first attempt, without the expensive delays and re-audits that come from inadequate preparation.

If you are a performance shoe manufacturer in Model House Road, Bank Colony, or anywhere in Jalandhar's footwear cluster, Standphill India has the local knowledge, technical expertise, and hands-on approach to deliver your IS 15844 Part 2:2023 BIS certification correctly and on time.